Total Live Orders
3,901
▲ +24 this week
Total Subscribers
3,884
▼ −12 this week
Total Copies
3,911
▲ +31 this week
Renewal & Yield — Current: 13/11/2025 to 13/02/2026 vs Historic: 13/02/2025 to 13/02/2026
Overall
Continuous
Cash with Order
Renewals
94.94%
▲ +2.15%
95.30%
▲ +1.64%
75.00%
▲ +9.78%
Yield
£4.80
▼ −£0.10
£4.81
▼ −£0.09
£4.28
▼ −£0.68
Live Payment Types (Copies)
Membership Level (Copies)
Issue Run Totals (excluding essential frees)
📊 Performance
% on Continuous Payment76% — steady
Average Life Time Value£142 — growing
Average Tenure2.8 years — stable
Subscription VolumesGrowing — 3,901 active
Subscription Revenue+12% YoY — growing
Cancellation Rate3.2% — watch closely
Renewal Rate94.9% — steady / rising
Calls / 1,000 CustomersSteady — no increase
Emails / 1,000 CustomersSteady — no increase
Time to ResolveWithin SLA — stable
Goneaways / 1,000 CustomersSteady / falling
Replacement Copy RequestsSteady / falling
💬 Customer Comms
Last ReviewedReviewed within last 12 months
Pricing Up to DateCurrent pricing applied
Messaging Up to DateAll comms refreshed
Images Up to DateSome assets need refreshing
🛒 eCommerce
Conversion Rate4.2% — above benchmark
Messaging Up to DateCurrent copy live
Images Up to DateNeeds review
Digital WalletsApple Pay & Google Pay active
Strike-Through PricesEnabled on offers
Website AccessibilityWCAG 2.1 AA compliant
Cross / UpsellingPartially implemented
Abandon BasketRecovery emails active
✅ Compliance
PCICertified & compliant
GDPR PolicyPolicy in place
Privacy PolicyPublished & up to date
DMCCUnder review
📋 Reporting
Reviewing Reports RegularlyWeekly cadence in place
Trained on Portal ToplineTeam trained
Interactive Portal ReportsTraining scheduled
🗄️ Data
Data Used for Marketing68% of available data utilised
Single Customer View (Orbit)Integration in progress
🧭 User Journeys
Purchase & Access FlowCustomers can easily purchase and access content
🏦 Banking / Finance
Subs Bank Account ReconciliationReconciled monthly — up to date
💡 Active AI Insights
Cancellation Alert: Rate Up 1.2% MoM
Your cancellation rate has risen to 3.2%, up 1.2% month-on-month. At the current trajectory it will exceed the 3.5% watch threshold within 6 weeks. Consider reviewing your retention offers and examining which subscriber segments are cancelling most.
Opportunity: Direct Debit Growth +1.64%
Continuous Direct Debit renewals are performing strongly at +1.64% above baseline. Subscribers acquired via this channel show 18% better retention. This is your most cost-effective acquisition channel right now — increasing budget here could yield significant returns.
Warning: East Region Decline — Down 12%
UK Map data shows a 12% subscriber decline in the East region compared to last month. This is the most significant regional movement in the last quarter. Local competitor activity or distribution issues may be contributing factors worth investigating.
Recommendation: Lookalike Audiences 15% More Effective
Your lookalike audience campaigns are outperforming baseline by 15%. Subscribers acquired through this channel have a higher average tenure and lower early-cancellation rate. Expanding this targeting approach across more campaigns is recommended.
Insight: Premium Members Have 23% Longer Tenure
Analysis of your membership tiers shows Premium subscribers have an average tenure 23% longer than Standard. Your upsell strategy is working. Consider introducing a mid-tier promotional offer to move more Standard members to Premium at renewal time.
💬 Ask Aimee
⚡ Recommended Actions
High
Review retention offers for at-risk cancellations
Expected impact: reduce cancellation rate by 0.4–0.8%
High
Increase Direct Debit acquisition budget
Expected impact: +1.64% improvement in renewal rate
Medium
Investigate East region decline
Expected impact: recover up to 12% regional subscriber loss
Low
Test Premium upsell offer at Standard renewal
Expected impact: increase Premium mix, extend average tenure
🔴 Risk Alert Email
Hi there,
We continuously monitor key subscription metrics across our publisher base, and we've noticed that your cancellation rate has increased above the average for publishers of your size and type.
3.2%
Your Rate
2.8%
Publisher Average
+0.4%
Above Avg
We've put together a detailed report showing exactly where the cancellations are happening — broken down by subscriber segment, tenure, and reason code — so you can take targeted action quickly.
Aimee, your AI assistant, is on hand in the portal to help you interpret the data and recommend next steps.
↓ Click the button above to follow the journey
🟢 Opportunity Alert Email
Hi there,
We have some great news! Your Spring Promo 2026 campaign is performing exceptionally well — significantly above the average response rate we see across our publisher base for similar promotions.
4.8%
Your Response Rate
3.9%
Publisher Average
+23%
Above Avg
This is a real opportunity. The promo is bringing in 142 new subscribers with a strong Direct Debit uptake — these are high-value, high-retention acquisitions. Now is the time to consider extending the campaign or increasing the budget.
We've prepared a full breakdown in your portal. Aimee is ready to help you decide the best next steps.
↓ Click the button above to follow the journey
📉 Cancellation Rate — Deep Dive
Triggered by alert: Rate exceeded publisher benchmark · Report generated 20 Apr 2026
Your Rate
3.2%
▲ +1.2% vs last month
Publisher Benchmark
2.8%
Industry average
Above Benchmark
+0.4%
Action recommended
Cancellation Rate vs Benchmark (12 months)
Cancellations by Reason Code
Cancellations by Membership Tier
Cancellations by Subscriber Tenure
Monthly Breakdown
| Month | Cancellations | Your Rate | Benchmark | Variance |
|---|---|---|---|---|
| Jan 2026 | 82 | 2.1% | 2.8% | −0.7% |
| Feb 2026 | 96 | 2.5% | 2.8% | −0.3% |
| Mar 2026 | 109 | 2.8% | 2.8% | 0.0% |
| Apr 2026 | 124 | 3.2% | 2.8% | +0.4% ⚠️ |
Aimee — Cancellation Analysis
The spike is concentrated in Standard-tier subscribers at months 6–12 of tenure. This cohort accounts for 61% of April's cancellations despite being 34% of your base. A targeted retention offer at the month-9 renewal point could address this directly.
🎉 Spring Promo 2026 — Performance Report
Promo code: SPRING26 · Campaign period: 1 Mar – 30 Apr 2026 · Report generated 20 Apr 2026
Response Rate
4.8%
▲ +23% vs benchmark
New Subscribers
142
▲ +38 vs target
DD Uptake
68%
▲ High retention signal
Weekly Response Rate vs Benchmark
Cumulative New Subscribers
New Subscriber Mix
Payment Method Breakdown
Aimee — Promo Opportunity Analysis
This is your strongest promo performance in 18 months. The 68% Direct Debit uptake means these subscribers are likely to renew at a much higher rate than cash acquisitions. With 10 days of the campaign remaining, extending the budget by even 20% could add an estimated 28–35 additional high-value subscribers.
Subscriptions — coming soon
World Map — coming soon
UK Map — coming soon
Promotions — coming soon
Issue Run Figures — coming soon
Payments Dashboard — coming soon
Online Cancellations — coming soon
ESco Connect — coming soon
Coming soon