Cancellation Rate Rising
Your cancellation rate is up 1.2% month-on-month, approaching the 3.5% watch threshold.
Subscriber Count Declining
Total subscribers are down 12 this week. Three consecutive weeks of decline detected.
Aimee AI Insight — Opportunity
Direct Debit continuous renewals are up +1.64%. This is your strongest acquisition channel right now — consider increasing budget here.
Total Live Orders
3,901
▲ +24 this week
Total Subscribers
3,884
▼ −12 this week
Total Copies
3,911
▲ +31 this week
Renewal & Yield — Current: 13/11/2025 to 13/02/2026 vs Historic: 13/02/2025 to 13/02/2026
Overall
Continuous
Cash with Order
Renewals
94.94%
▲ +2.15%
95.30%
▲ +1.64%
75.00%
▲ +9.78%
Yield
£4.80
▼ −£0.10
£4.81
▼ −£0.09
£4.28
▼ −£0.68
Live Payment Types (Copies)
Membership Level (Copies)
Issue Run Totals (excluding essential frees)
📊 Performance Metrics
Subscription VolumesGrowing consistently YoY
Renewal Rate94.9% — Steady, trending up
Cancellation Rate3.2% — Watch closely
Average Tenure2.8 years — Stable
Revenue Growth+12% YoY
✓ Compliance & Operations
Portal UsageTeam actively using reports
PCI ComplianceCertified & compliant
GDPR ComplianceData policies in place
eCommerce SetupAll integrations active
Data QualityUsing 68% of available data
💡 Active AI Insights
Cancellation Alert: Rate Up 1.2% MoM
Your cancellation rate has risen to 3.2%, up 1.2% month-on-month. At the current trajectory it will exceed the 3.5% watch threshold within 6 weeks. Consider reviewing your retention offers and examining which subscriber segments are cancelling most.
Opportunity: Direct Debit Growth +1.64%
Continuous Direct Debit renewals are performing strongly at +1.64% above baseline. Subscribers acquired via this channel show 18% better retention. This is your most cost-effective acquisition channel right now — increasing budget here could yield significant returns.
Warning: East Region Decline — Down 12%
UK Map data shows a 12% subscriber decline in the East region compared to last month. This is the most significant regional movement in the last quarter. Local competitor activity or distribution issues may be contributing factors worth investigating.
Recommendation: Lookalike Audiences 15% More Effective
Your lookalike audience campaigns are outperforming baseline by 15%. Subscribers acquired through this channel have a higher average tenure and lower early-cancellation rate. Expanding this targeting approach across more campaigns is recommended.
Insight: Premium Members Have 23% Longer Tenure
Analysis of your membership tiers shows Premium subscribers have an average tenure 23% longer than Standard. Your upsell strategy is working. Consider introducing a mid-tier promotional offer to move more Standard members to Premium at renewal time.
💬 Ask Aimee
⚡ Recommended Actions
High
Review retention offers for at-risk cancellations
Expected impact: reduce cancellation rate by 0.4–0.8%
High
Increase Direct Debit acquisition budget
Expected impact: +1.64% improvement in renewal rate
Medium
Investigate East region decline
Expected impact: recover up to 12% regional subscriber loss
Low
Test Premium upsell offer at Standard renewal
Expected impact: increase Premium mix, extend average tenure
Subscriptions — coming soon
World Map — coming soon
UK Map — coming soon
Promotions — coming soon
Issue Run Figures — coming soon
Payments Dashboard — coming soon
Online Cancellations — coming soon
ESco Connect — coming soon
Coming soon